
In class recently, we read an article by James McKay and Helen Johnson that argues media treatment of tennis superstars Serena and Venus Williams is essentially a reinscription of the Hottentot Venus of the 19th century. The argument is that the media eroticize, exoticize, and animalize the Williams sisters' bodies because they can be seen as a threat to white, male dominance.
A student found this photo taken of Serena Williams at the U.S. Open, which provides a visual aid for the argument. The white, male gaze of the camera situates Serena's body as "other" by accentuating her breasts and glutes. We are meant to see her as different, threatening, titillating.
This is not to say Serena Williams is not an active participant in media constructions of her. She is. But even that would be in keeping with the story of Saarjite Baartman, who shared some of the profits from her display.
