Monday, March 28, 2011

Too much Serena?

A student discovered this story about a racy TV commercial starring Serena Williams that has been pulled following an outcry over its overt sexuality.

Here's what the student says:

It is about a commercial marketing a video game. The commercial stars Serena Williams; it seems as though it is too riske and won't be aired. However, people are questioning why it won't be aired. There are plenty of other commercials and billboards with half-naked athletes on them ... why not one more? Or is there something more behind their decision?


YouTube has pulled the ad off its site at the request of the company that produced it, so it's difficult to judge the situation. The description makes it sound as if the commercial uses common advertising conventions: scantily clad women simulating sexual pleasure and availability for the consumption of a mostly heterosexual male market. Why was this considered over-the-top? Why draw the line here?